Music videos can be categorised by genre and whether the video is narrative, performance or concept based.
Genre is French for 'type' and can be defined as the way in which music is categorised based on certain characteristics that can be used to identify itself to a particular type of music. Genre is mainly used to target audiences, who have specific tastes of music, film or book. This also helps the audience to identify which mediums they are more likely to enjoy.
Examples of genre, in relation to music, are Pop, Rock, Dance, Classical, Hip Hop and R'n'B. Hybrid genres also exist enabling artists to target multiple audience (e.g a song with elements of both R'n'B and Dance will attract audiences that like listening to one or the other). This can lead to convincing audiences to listen to more music of other genres, rather than sticking to their preferences.
Another way of categorising music videos is based on its 'form': narrative, performance or concept based videos. Narrative based music video follow a storyline with a typical 'beginning-middle-end' structure. Performance based music videos are based around a performance by the artist(s). Concept based music videos are based on a theme or idea (e.g. stop motion, continuous take, backward film).
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